THE NEW ORIGINALS (est. 2015 Amsterdam) makes performance clothing for creatives. We strive to make durable and long-lasting apparel that bring emphasis to one's individuality.
We believe that—by thinking out of the box—anyone, regardless of their background can find and flourish within their creative potential.
"Thinking out of the box" is defined by us as thinking divergent and free of boundaries. We aim to build bridges between different contexts and backgrounds while offering a platform for creativity.