A rebellious counter movement challenging the established surf culture lies at the very core of Europe’s New Amsterdam Surf Association.
Paul organically started to combine his two passions and began to work on his very own surf brand. The idea of New Amsterdam Surf Association was born, now resulting in a range of clothes that represent a counter movement within the established surf culture. This shows in rigid colour ways and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.
Paul Zeper: “New Amsterdam Surf Association represents a certain vibe, it’s for those who don’t require the perfect wave or ideal conditions. It’s for those who like to be challenged.”